The Digital Enterprise

The Digital Enterprise

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First published in 1999, The Digital Enterprise gives the historical context which gave rise to the digital industry, assesses the key sectors of the industry and outlines new business opportunities in the media, the entertainments business and the retail sector. It describes the challenges to business and how these can be met, and also looks to the digital future.News Corp., 36 per cent owned by the Murdoch family, with its headquarters in Sydney, Australia, owns over 100 newspapers and magazines around the world, notably the Sun and The Times (UK), The Australian (Australia) and TV Guide, the second most popular publication in the States. In terms of satellite interests, News Corp. owns 40 per cent of British Sky Broadcasting (BSkyB), the UK satellite system, with almost 6 million subscribers. It is launching an Indian and a Japaneseanbsp;...

Title:The Digital Enterprise
Author: Kay Henning
Publisher:Random House - 2016-09-22

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