Automotive companies are increasingly placing emphasis on becoming customer centric, investing significant time and resources towards this endeavor. The effective utilization of business intelligence (BI) in any CRM enhancement effort is a must, necessitating that automotive companies assess where they are, as well as plan where they want to be, around this fieldabBI personnel have assigned roles and responsibilities, with marketing and sales interaction common and frequent (though ... Data is comprehensively collected across internal channels (i.e. even around prospective customers), with data ... solutions rather than a particular technology (with outsourcing, open source, or cloud solution options being reviewed ... Accuracy of the models is a given, as is automation; models are re-running each month with little to no manual support needed.
Title | : | Grading Performance – The Automotive Industry BI Maturity Map |
Author | : | Forte Consultancy Group |
Publisher | : | Forte Consultancy - |
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